How It Works
We take anonymous site visitors’ IP addresses, and run them through our “Reverse Append” algorithm determining their physical home or office address. Or put another way, we take unknown site visitor’s IP address, find their physical address, and allows brands to send them targeted direct mail pieces through one of El Toro’s select direct mail partners.
El Toro Advantage
Most contemporary digital products can only retarget with cookies online. We take the digital breadcrumbs created by visitors and allow our print partners to turn it into a physical mail piece, brochure, white paper, or catalog delivered to the prospect’s home within 48 – 72 hours of their web visit. Additionally, when installed site-wide, we can use the data generated by these web visits to customize a variable print direct mail with attributes of the visit (e.g. use an image of a white car if the user configured a white car on your website).
Get answers to our most common Reverse Append questions