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Big Data Presentation from DMFB Raleigh

Below is the slide deck for the presentation that El Toro CEO Stacy Griggs gave at the Digital Marketing for Business (DMFB) conference in Raleigh, NC on May 5, 2015.  Additionally, Mr. Griggs referenced data from Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment along with the usage of UTM Codes for campaign tracking.

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