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As the holiday shopping season approaches, the competition for consumer attention intensifies. This year, digital advertising plays an even more critical role as online and mobile shopping continues to rise.
Digital advertising for small businesses has become an essential tool to compete with big corporations. Unlike traditional forms of advertising, digital advertising offers a nimble and cost-effective way to reach
Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large.
El Toro’s OTT Publishers El Toro works with many OTT publishers allowing your brand access to a highly-captive audience. OTT allows you to reach your ideal customer while they watch
While money and political will can drive change, public opinion is historically the most influential catalyst for that change. Issue advocacy advertising influences public opinion to promote specific causes rather
In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels,
America is Feeling the Need for Speed Formula 1 is the world’s premiere motorsport, with an unmatched combination of technology, glamour, and big personalities. F1 has always held a large
The Basics: Geotargeting To understand GeoFraming it is important to understand geotargeting. Geotargeting is simply engaging your targets with advertisements based on their location. By understanding where your audience is
As El Toro continues to expand, we remain committed to pushing boundaries and redefining advertising technology. The highly anticipated Gen3 Portal is officially launching soon, marking another massive milestone for
Why Footfall Analytics is Important in Digital Marketing Footfall analysis plays a crucial role in shaping an effective digital marketing strategy and giving you insights into customer behavior, marketing effectiveness,
IP+ Targeting is one of many powerful products that El Toro offers based on our patented IP Targeting technology. In this blog, we will cover IP+ Targeting, lookalike audiences, and
In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of
There is no more important and existential question in marketing than “Did my digital ad campaign work?” Digital advertising holds the promise of eliminating waste and increasing Return on Investment
In the Beginning… In the beginning of the ad tech world, all was chaos. Ad fraud ran rampant, offline results were impossible to measure for an online ad campaign, and
The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this
Understanding ad fraud can be a huge challenge. The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers
While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the
Reaching a national audience is vital to some companies. But for many others, their best strategy is to reach those in their hometown. Local advertising is so impactful that in
It’s All About the Met(ric)s Now into its second year of this revised 12-team Wild Card Round playoff format, Major League Baseball will enter its postseason this October. The MLB
