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Retail Advertising and the Holidays Retailer advertising is always a constant. But the day after Thanksgiving kicks off some of the biggest shopping days: Black Friday and Cyber Monday. Last
Historically, large political campaigns have spent a significant portion of their budget on broadcast television. Midterm elections have become an inflection point for campaigns, and media buyers are moving their
Political candidates are running advertising campaigns earlier than in past elections, and 2022 budgets are already outpacing 2020 by around $700 million. With the political market flooded with candidates, advertisements
The El Toro Political Guarantee Data-driven political advertising is a growing industry that has become essential to campaign strategy. With data and analytics being vital to a candidate’s success, El
Why are streaming services becoming ad-supported? With many streaming services choosing to incorporate ads, Disney+ and Netflix recently announced that they plan to do the same. Streaming platforms have become
What is OTT? Over-the-top (OTT) refers to any video or streaming service that provides viewers access to movies or TV shows by sending the media directly through the internet. OTT
Unlock Smarter, More Accurate Ad Campaigns In today’s complex digital landscape, placing your message on the right platforms is essential to campaign success. El Toro empowers advertisers to reach real
Does your Brands’ Advertising Resonate with Customers? When marketers think about resonance, they do it through the lenses of brand resonance. Brand resonance refers to how a customer thinks and
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign
Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes
“What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break
Why Social Media Advertising Is So Appealing For brands entering the digital advertising space, social media is often the first step, and for good reason. Platforms like Facebook and Instagram
If you’re in the advertising and PR agency business, you know: the stakes for Digital Advertising are rising. Gone are the days when digital ads were a low-cost addition to
Political Digital Marketing Tips It’s safe to say, anyone running for office is going to have a battle until the very end. Whether you’re running for local office, state office,
Installing a retargeting pixel in WordPress is typically very easy. Retargeting web visitors is also a common best practice to help maximize conversions. As such El Toro clients often ask
Using El Toro to target with Behavioral Advertising Take an investigative look into behavioral targeting and behavioral advertising. In your research, and you’ll find trails leading down the road of
The Environmentally Friendly Way to Do Your Direct Mail (and yes, it saves you money too) By: Abigail Griggs Other data and direct mail providers are notoriously infamous for the
Bulls in a China Shop is El Toro’s new staff highlight blog series! Our team is made up of so many unique and wonderful people and we want to share
Optimizing your digital ad campaign. What Does Campaign Advertising Optimization That Really Mean? Advertising optimization is the concept of giving your ads a much greater impact. You’re serving impressions with
Digging in a Bit on El Toro’s Distinctive IP Targeting Tech is a growing industry. As a matter of fact, according to the International Data Corporation (IDC), the technology industry
