The Environmentally Friendly Way to Do Your Direct Mail (and yes, it saves you money too) By: Abigail Griggs Other data and direct mail providers are notoriously infamous for the amount of waste they generate.  Let's get practical and break down the true numbers of waste being generated. First thing you need to know: not all direct mail even makes it to the mailbox. USPS has the responsibility of forwarding, returning, and/or disposing of mail...

Taking advertising more seriously By: Jeremy Sneed 2020 is the year for change. 2019 just doesn’t have that ring to it, that jingle. 2020, however, is so much more aesthetically and euphoniously pleasing. Already it’s all we hear as we talk with clients, friends, and family. It seems as though 2020 is going to be everyone’s golden year. We have some 2020 resolutions of our own that we concocted on behalf of those in our...

2019 is Coming to a Wrap, and 2020 is Set to Impress By: Jeremy Sneed Can you believe it, 2019 is already coming to an end.  The holidays are already here. Everyone away from work, home with their loved ones or in their own peace and solitude. Offices are closed from coast to coast. Downtown rumbling cities take a pause, just for a little while. Then, believe it or not, we’ll all be living in...

Bulls in a China Shop is El Toro's new staff highlight blog series! Our team is made up of so many unique and wonderful people and we want to share them with all of you, our readers. We couldn't think of anyone better to start this series than the "El Toro mom", Tina Maddox. What brought you to El Toro? There came a time in my life where I needed to make a significant change....

Stay in the Know: Digital Advertising and the 2020 Election El Toro has and always will remain committed to being a bipartisan political advertising outlet for candidates across the spectrum. In a world of closing doors, El Toro's remain open. Coming up on the much-anticipated election of 2020, there have been a number of updates to hit the headlines. With all of the changes among digital political advertising outlets in recent weeks, we want to...

Golden Nuggets & Secret Sauce: A Recipe for Good User Experiences By: Francesca ‘Frankie’ Socolick - Senior UX Engineer Ever ask anyone what came first, the chicken or the egg? Undoubtedly you will hear a compelling argument for either side. One might say the chicken came first since it’s needed to produce said egg. Others say it was the egg that hatched said chicken, as the chicken wouldn’t exist in the first place to make...

The Gateway to NuLu By: Jeremy Sneed Have you heard yet? El Toro is growing!  Since our founding in 2011, El Toro’s growth has blown away projections and expectations. Growth has been so explosive that we’ve even ranked as the 13th fastest-growing tech company in the nation according to Deloitte's Tech Fast 500. You hear about our explosive growth but let us reiterate our roots, El Toro started with three guys in a basement.  Now,...

Optimizing Your Ad Campaign By: Jeremy Sneed What Does That Really Mean? Advertising optimization is the concept of giving your ads a much greater impact. You’re serving impressions with your ad campaign, but how can you make them have a greater influence over your target audience? Our ad tech and ad targeting are built on precision. Creating a worthwhile ad campaign, on the other hand, is a form of art rather than an exact science....

Breaking Down Data By: Jeremy Sneed How many of you are cluelessly nodding your heads along when you see headlines talking about data or when it comes up in conversation?  There’s so much talk around data and around it all tends to make things confusing. Don’t worry, we’re here to break down what it all really means. Specifically, we’re here to break down data by 1st, 2nd, and 3rd party data.  What is data anyway?...

A Part of a Growing Neighborhood By: Jeremy Sneed We brag a lot about our new home. After all, the bustling neighborhood of Nulu is our upcoming place of residence. Make no mistake, however, we’re still madly in love with our current home in downtown Louisville. For now, El Toro is tucked away just a block off of Louisville’s famous Whiskey Row. The buildings at the 100-block of Main Street not only give us a...