IP Targeting: Water Utility
A city in the Northeastern United States struggled collecting a significant amount of outstanding water utility bills its citizens owed. The city decided to leverage an amnesty program to encourage payment and reduce the administrative burden caused by having to track and follow-up with delinquencies.
The city needed to efficiently reach citizens to raise awareness of the amnesty program. These homes had already been reached by traditional mail efforts with little success, so the city wanted to try a new strategy with digital ads.
THE EL TORO SOLUTION
0.17% CLICK-THROUGH RATE
0.8% CONVERSION RATE
Ready to Run with the Bull?Contact Us