Your answer to reaching your audience

IP Targeting

IP Targeting: where we target your specific voters, elected officials and staff or specific companies on a one-to-one level, digitally and directly within their homes and offices.

El Toro’s IP Targeting is a one of a kind, revolutionary ad tech, reshaping political advertising as we know it.

There is no other ad tech company that can target voters the way we do. El Toro's tech matches a physical address to its IP address, and we do so at a 95%+ accuracy rate. Our tech doesn’t target “zones or clusters”, we target real people directly within their households by targeting them through their IP. By utilizing addresses from voter databases, you can target direct households with digital ads and deliver hyper targeted, personalized ads to ensure your message leaves a lasting impression!

Experience and Proven Results

Marty has worked with 24 election campaigns last week in CO, IN & OH. Out of those 24, we had 23 wins! Three of these wins were considered unwinnable, and the one loss was a ballot initiative for a tax increase.

Advertising with El Toro for your political campaign sets you apart from any other candidate by using a technology that targets voters digitally and directly in their homes. There's no tracking or cookies in our process, we simply use our data and tech to serve as a delivery medium for your digital ads.

Since the founding of El Toro, we’ve worked in over 4,000 races. Candidates we work with sees an average of 8-15% increase in turnout amongst their voters. In the current era of lower voter turnout, our advertising technology has quickly risen as an integral piece for all major political races.

We targeted YOU

Let us help you target your constituents

-Marty Meyer-


Marty Meyer Political

Marty Meyer

Marty Meyer serves as VP of Political Campaigns and Corporate Outreach at El Toro IP Targeting. Marty himself grew up in a political household and his own background emphasizes politics, government affairs and public relations.

Marty has been a political consultant for over 15 years and has worked both for Congress and the Louisville Metro Council. As El Toro emerged as a major player in the advertising industry, they quickly brought on Marty to help head presence among politicians and elections. Marty continues to serve as a key component in El Toro's year after year exponential growth in political advertising.

El Toro's Political Digital Advertising

Our political digital advertising is well known throughout the campaign circles, and it’s because we get the job done. Our IP Targeting made us famous, but we've released some brand new political tools for the 2018 campaign season! Check out these potential strategies:

political digital advertising

Get Out the Vote (GOTV)

Get out the vote (GOTV) campaigns in a digital space are a great way to engage with your voters. Adding this application via IP targeting can ensure that you’re reaching specific households you know support your campaign.

political digital advertising

IP Targeting On Voter Database

With El Toro’s patented IP Targeting algorithm, that address found in your voter database is now paired with an IP address, allowing you to send digital banner and video advertisements directly into that voter’s home.

political digital advertising

Venue Replay Political Events

Target key locations like protests, conventions, or grassroots events to acquire high value voter’s device IDs. Then, by mapping them to a physical and IP address, ads can then be served right to their house and device.