Account Based Marketing Tips for 2018 By: Kramer Caswell We talk a lot about Account Based Marketing tips here, that’s because El Toro is one of the premier ABM platforms. Since 2014, our portal has been used to target specific accounts in a B2B approach without wasting your ad budget on fraudulent internet traffic. With this in mind, we’ve taken the time to list our Top 5 Account Based Marketing Tips when running a campaign...
People Based Marketing: Get To Know the Buzzword By: Kramer Caswell One of the hottest buzzwords in marketing today is People Based Marketing (PBM). Similar to Account Based Marketing, PBM takes the ideas of mass campaign distribution through print, media, and digital, then narrows them down to the thing that truly matters in advertising: people. Before one jumps on the bandwagon and launches a People Based Marketing campaign, here are three helpful tips in order...
Oct. 16, 2017- Louisville, KY - Eltoro.com, an advertising technology company that ties IP addresses to physical mailing addresses, has officially launched the Polygon Mapping Tool for its B2B Account Based Marketing (ABM) suite as part of its self-service portal. The highly-evolved Polygon Mapping Tool provides advertisers with the most sophisticated ABM technology on the market, enabling marketers to target businesses IP networks in real-time and even capture the mobile devices present at certain locations...
