The Company that Killed the Cookie

via GIPHY In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit a website. This...

Paying for “Viewability” is a Scam

By Estefan Albeiro In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors into rationalizing wasted dollars. Viewability should NEVER impact CPM, because it is not an accurate metric. If...

El Toro’s Top Chef: Maurice Williams

Maurice Williams, with the brains of a mathematician, and the skills of a master chef, has just became a finalist in the 2016 Derby Burger Challenge with his gorgeous SmoFried Cheese Stuffed Angus Burger. This burger is a champion at it's heart, with a combination of brisket and Angus beef, it's every burger lovers dream.  Every year before the Kentucky Derby, the Derby Burger Challenge takes place. This year, over 18,000 burger lovers joined in on...

Digital New Movers™: Targetable ZIP Codes

One of the many Digital New Mover™ questions that we get is "How many ZIP codes can you target?" To answer this, we figured we would show you on a map. The US has 41,722 ZIP codes, with the exception of the territories, we can target every ZIP code in the US.   

El Toro Party

Wow, we had a great party at the El Toro offices last night.  Attended by our staff, clients and friends of the company - a good time was had by all.  Our friend Doug Ramey from Ramey Photography took some wonderful pictures, a few of our favorites are posted below.  To see all of the pictures from the party check out our Facebook Page. The El Toro Graffiti Conference Room          ...

Is IP Targeting COPPA Compliant?

Is IP Targeting COPPA Compliant?  I know it seems like an obvious question, but we recently were asked this question by a prospective university client.  Increasingly the El Toro IP targeting system is being used by colleges and universities to target prospective students for undergraduate and graduate admission, along with targeting alumni and sports boosters for donations.  On July 1, 2013, the FTC’s Child Online Privacy Protection Policy (COPPA) became law, changing forever how websites...

CRM Retargeting

Our Advertising Operations (or AdOps) team recently published some content and statistics for re-targeting past purchasers and other CRM customers using IP targeting advertising via the El Toro platform. We provide some important insights for any company wanting to leverage online advertising to increase sales to past customers through CRM retargeting.

Helping Candidates Win Elections

The El Toro IP Targeting system is being used by a large number of political campaigns in the 2014 primary and general elections.  One of our satisfied customers recently took some time to send us a letter documenting his results with the system.   At El Toro we believe that we are reshaping the way America advertises, by lowering cost and improving the effectiveness of online ads. We love getting letters like this, keep them...

99th Day Party

Wow, 2014 is flying by!  April 9th will be the 99th day of the year and as you probably know Team El Toro can’t go 100 days without a party.  Yea, we like to have fun, it’s one of the main reasons we decided to start a company, along with the ability to make-up our own titles.  If you are a friend of the bull (or would like to be) please join us.  There will...

What’s in a name?

We sometimes get asked about our name. People often confuse us with a Mexican restaurant or an all-star infielder for the Pittsburgh Pirates. Why El Toro? We love the bull and the imagery associated with the matador’s battle with the bull. El Toro (the bull) is singularly focused on hitting its target the muleta or cape. We at El Toro Internet Marketing have the same singular focus on ensuring that your ads hit only the...