Tracking Conversions

blog

One of the tools El Toro offers to clients is the ability to track web campaign conversions via a conversion pixel. A pixel or cookie, is a small snippet of code that your webmaster needs to install on your website. The El Toro conversion pixel can track either click conversions, view-through conversion or both (we call this a hybrid pixel). For full instructions on how to install the El Toro conversion pixel please read the following article.

Related Blog Posts

Localized Ad Strategies: Making an Impact Close to Home

Reaching a national audience is vital to some companies. But for many others, their best strategy is to reach those in their hometown. Local advertising is so impactful that in 2021, companies in the U.S....

The Company that Killed the Cookie

In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When...

Paying for “Viewability” is a Scam

By Estefan Albeiro In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective...

Five Elements of Great Display Ads

El Toro offers one of the best technologies available for targeting your message to online audiences, however great targeting can’t overcome poor ad design. Through our platform, we have access to a great deal of data...

Ready to Run With the Bull?