Case Studies
Digital Canvassing: Window Company
THE BACKGROUND
A well-known window installer was looking to increase market penetration in zip codes that they already operated in.
THE CHALLENGE
The client brought in El Toro to identify these target customers. The company was interested in engaging homeowners near their recently completed jobsites, which would narrow their targeting strategy to homes built around the same time with similarly aged windows.
THE EL TORO SOLUTION
With El Toro’s Digital Canvassing technology, we were able to build a list of targets from the recently completed jobs and engage the neighbors, similar to a digital doorknocker. These targets, in over 30 markets, are shown daily banner ads over the course of the last 14 months as part of this ongoing campaign. Depending on the market, every 1 or 3 months, the segments are swapped, targeting different neighborhoods each time. This can allow for a larger reach while minimizing campaign spend.
THE RESULT
38:1 Return on Investment (ROI)
0.42% Conversion Rate
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