Case Studies
Venue Replay: Maintenance Recruiting
THE BACKGROUND
A third-party contractor who provides maintenance and custodial services to local manufacturing plants was seeking to expand their employee pool. The client was interested in attracting employees in two markets where competing manufacturing plants were being rapidly built.
THE CHALLENGE
The two markets were relatively new for the client and therefore had limited recruiting capabilities established in these areas. Because of this, the client was struggling to identify top talent with manufacturing plant experience. Additionally, they wanted to target experienced candidates in order to minimize time and money spent on safety protocol training.
THE EL TORO SOLUTION
Using our patented GeoFraming technology, El Toro identified mobile advertising IDs (MAIDs) seen at competing manufacturing plants and matched them to physical home addresses through corresponding IP addresses. Frequency and time filters were applied to the audience to identify employees based on the number of shifts and hours they worked per week at the manufacturing plants.
THE RESULT
10 New Employees
All Open Positions Filled
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