Case Studies
IP Targeting & Venue Replay: Truck Driver Recruiting
THE BACKGROUND
A Fortune 500 transportation leader ran digital campaigns with three multinational companies to recruit truck drivers. The client was not impressed by the Cost-per-Hire (CPH) or the leads generated and was seeking to optimize their digital strategy to lower their CPH and generate quality leads.
THE CHALLENGE
The client brought in El Toro to optimize their digital strategy because of our unique ability to bypass fraudulent traffic and track lead to hire. First, they provided a list of drivers they wanted to target. Then, they wanted to generate a new list of drivers seen at high-value locations such as warehouses, truck stops, rest areas, and intermodal rail yards.
THE EL TORO SOLUTION
Using El Toro’s patented IP Targeting™ technology and the provided list, we were able to target nearly 300K drivers nationwide by matching the physical address to the IP address. Digital banner ads about employee benefits, wages, and bonuses were sent to the household devices of both drivers and their families. Then using our Venue Replay technology, we delivered the same recruitment ads to drivers seen at high-value locations nationwide. This was the best recruitment campaign to date, leading the client to become a long-term client of El Toro.
THE RESULT
108% More Leads
42.52% Increase in CRM Hires
$1055 Reduced Cost Per Hire
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