Case Studies
Map Polygon, B2B IP Targeting & Venue Replay: Vehicle Warranty
THE BACKGROUND
A long-standing vehicle warranty provider in Florida hosts monthly conventions for automobile service providers and dealership owners. The conventions allow service providers to pitch new products to dealership owners who sell the products to car owners at their dealership.
THE CHALLENGE
The client was seeking to outperform its competitors by targeting two locations. First, they wanted to target the local dealership owners at the business level during their conventions and at the household level inside their homes.
THE EL TORO SOLUTION
With El Toro’s patented technology, we used our Map Polygon product to target the mobile devices of local dealership owners during the client’s conventions. We also used our Venue Replay product to deliver ads after the conventions to the household devices of dealership owners seen at the venues. With this two-pronged approach, we were able to generate ad engagement at the household level, resulting in huge conversions at the business level. The enormous success of the campaign has led them to become a long-term client, frequently running successful initiatives.
THE RESULT
133% Increase in Likelihood to Convert from IP Targeting
5% Conversion Rate on B2B Sales
0.2% Click Through Rate at the Household Level
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