Digital New Movers: Appliance Retailer
Open for over 60 years, this appliance retailer sold everything from refrigerators to outdoor grills.
For years, this retailer was heavily reliant on TV, radio, and direct mail advertising. However, they knew to be more successful, they had to adapt and begin adding digital media into the mix. The retailer had tried other banner advertising solutions, with very little success.
THE EL TORO SOLUTION
El Toro was able to use our proprietary Digital New Movers product to effectively reach potential customers. The appliance
company chose to target consumers who had their home for sale, in escrow, or had recently purchased a new home. We then served banner ads to this comprehensive list of consumers, living within a 20-mile radius from the retailer’s stores.
2.7% CONVERSION RATE
+$817,000 END CONVERSION SPEND
$613 AVERAGE PER CONVERSION
Web-to-Home: Home Decor
A national lighting manufacturer wanted to target the website visitors that displayed high engagement with specific product categories.
Digital Canvassing: Food Delivery
A food delivery service uses its app to connect customers and restaurants in numerous communities in 19 different states across the country.
Digital New Movers: Furniture Retailer
A national furniture retailer with retail stores in the Northeast region of the United States was having little success using other digital advertising solutions.
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