Case Studies
Digital New Movers & OTT: Furniture Retailer
THE BACKGROUND
A local furniture company was looking to get in front of new residents in order to prompt their business. They wanted a message that would demand attention and resonate with their audience, while also being able to track engagement and measure results.
THE CHALLENGE
The client wanted to use OTT to get full-screen and unskippable placements that reach the entire household. Prior to working with El Toro, the client had been unable to target individual households using OTT.
THE EL TORO SOLUTION
Using our New Mover product, El Toro was able to generate a qualified target audience and update the list weekly. El Toro then delivered the OTT campaign to new residents. The creative resonated as evidenced by the high completion rate and high click-through rate on the phones, tablets and desktop computers that were streaming in the household. After performing our Matchback analysis and comparing their sales data with our target list, the client considered the campaign a success and continues to run New Mover & OTT campaigns with El Toro.
THE RESULT
0.76% Conversion Rate
0.43% CTR on Non-CTV Devices
94% Video Completion Rate
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