Digital New Movers: Pest Control

Case Studies

THE BACKGROUND

A Florida-based pest control company with multiple locations across the state was looking to expand into new markets.

THE CHALLENGE

They were focused on reaching prospects that had just moved into a new home. The market they chose was extremely competitive, so the company needed to reach these prospects before any other pest companies in the area reached them.

THE EL TORO SOLUTION

El Toro used our Digital New Movers product to pull the home addresses of recent movers and then append them to their corresponding IP Addresses. Digital banner ads were delivered straight to these households, helping ensure our client was the first pest control company presented to these potential customers. Focusing on the new mover audience that will be needing a new service provider is a highly effective use of the Digital New Movers solution.

The Result

276 SALES FROM TARGETED AUDIENCE

2.6% CONVERSION RATE

8% OF TOTAL COMPANY SALES DURING THE CAMPAIGN

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