Case Studies
IP Targeting: Legal Service
THE BACKGROUND
An online legal service provider powered by North Carolina’s most experienced traffic attorneys was seeking to promote their legal services. The client was using direct mail as their marketing strategy with mild success. They believed that the fragmented legal industry had an untapped market for digital services. To grow their business, they had to capitalize on digital advertising and turned to El Toro for assistance.
THE CHALLENGE
The client wanted to target people recently involved in a traffic violation with an upcoming court date. They also wanted to target people with traffic violations daily as people involved in an accident typically decide on their representation within three weeks.
THE EL TORO SOLUTION
Using El Toro’s patented IP Targeting technology and the public court records of addresses, we were able to match the home addresses of people with a traffic violation to the IP addresses daily. This allowed us to target the most recent traffic violations with digital ads to all connected household devices. We took the client from mild success to amazing success by simply supplementing their direct mail efforts with digital ads. They were so impressed by the number of new clients gained that they have become a long-term client with El Toro.
THE RESULT
30.4% Increase in Clients by Including IP Targeting
3.7% Conversion Rate
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