Case Studies
IP Targeting: Political
THE BACKGROUND
In 2020, a large political consultancy was working to get a candidate elected as mayor of a major U.S. city. The primary race was hotly contested with five candidates, each with distinct platforms. The consultancy’s candidate was running on a platform of public safety and support of small businesses, and the consultancy, who had used El Toro’s services before, turned to El Toro for innovative approaches to ensure that the candidate’s messages stood out in the crowded race.
THE CHALLENGE
The consultancy knew it needed to maximize the impact of the candidates’ messaging, and it wanted a heavy focus on digital media. The other candidates primarily used traditional media channels with a small amount of social media use. The consultancy wanted its candidate to dominate the digital space.
THE EL TORO SOLUTION
Using El Toro‘s Political Best Practices, in combination with 3rd party voter address data, the consultancy ran both banner and video ads, with a high frequency, over a 60- day period prior to the election.
By utilizing with El Toro’s patented IP Targeting technology, the mayoral candidate secured a victory in both the primary and general elections.
THE RESULT
28% Margin Win in Primary
18% Margin Win in General
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