IP Targeting: Parking Tickets
A city in the Northeastern United States struggled collecting a significant amount of outstanding parking and traffic tickets by the constituents living in the city and surrounding zip codes. The city decided to leverage an amnesty program to encourage payment and reduce the administrative burden caused by having to continuously track and follow-up with delinquencies.
The city needed to efficiently reach citizens to raise awareness of the amnesty program encouraging people to pay off their tickets.
THE EL TORO SOLUTION
0.17% CLICK-THROUGH RATE
0.49% CONVERSION RATE
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