IP Targeting: Parking Tickets

Case Studies

THE BACKGROUND

A city in the Northeastern United States struggled collecting a significant amount of outstanding parking and traffic tickets by the constituents living in the city and surrounding zip codes. The city decided to leverage an amnesty program to encourage payment and reduce the administrative burden caused by having to continuously track and follow-up with delinquencies.

THE CHALLENGE

The city needed to efficiently reach citizens to raise awareness of the amnesty program encouraging people to pay off their tickets.

THE EL TORO SOLUTION

Using our patented algorithm, we matched households within the zip codes provided by the city to their corresponding IP addresses. These homes and devices were then targeted with banner ads, without the use of cookies. Using our Matchback analysis process, we were then able to confirm the addresses of paid off tickets to the addresses El Toro targeted on the city’s behalf. By bringing incremental funds to the city, the El Toro solution more than paid for itself.

The Result

0.17% CLICK-THROUGH RATE

0.49% CONVERSION RATE

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