IP Targeting: Telecommunication
A technology company that specializes in providing TV, Internet and phone service wanted to amplify their consumer saturation rates. Initially, they wanted to focus on increasing their customer acquisition rate and increasing their service upgrades among current customers.
How could the company deliver customized messages to existing customers and prospects in over 30 states? The client created two separate audience lists, based on conversion goals, and developed highly targeted messages for each list.
THE EL TORO SOLUTION
El Toro matched the physical addresses on the company’s lists to home IP addresses. From there, El Toro served ads with targeted messages directly to the matched IPs, reaching the desired audience across all devices in their homes. This campaign was considered highly successful by the client due to the Matchback analysis that was conducted showing measurable results.
1.3% AVERAGE CAMPAIGN CONVERSION RATE WITH NEW CUSTOMERS
1.3% SERVICE UPGRADE CONVERSION RATE WITH CURRENT CUSTOMERS
Web-to-Home: Home Decor
A national lighting manufacturer wanted to target the website visitors that displayed high engagement with specific product categories.
Digital Canvassing: Food Delivery
A food delivery service uses its app to connect customers and restaurants in numerous communities in 19 different states across the country.
Digital New Movers: Appliance Retailer
Open for over 60 years, this appliance retailer sold everything from refrigerators to outdoor grills.
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