A growing telesales company had recently moved offices to a different city and needed help with workforce recruitment.
THE CHALLENGE
The client was experiencing explosive growth but was having trouble finding qualified candidates to fill the available positions. Previous digital campaigns launched with other companies yielded only a small number, 80, of mostly unqualified applicants.
THE EL TORO SOLUTION
El Toro used our Venue Replay product to target other businesses, capturing the mobile advertising device IDs (MAIDs) of their employees. We then appended these MAIDs to home addresses and their corresponding IP addresses. El Toro then delivered digital ads directly to all devices in these homes over a two-week period.
The Result
600% INCREASE IN APPLICATIONS
650 QUALIFIED APPLICANTS
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