Venue Replay: University
During the COVID-19 pandemic, traditional universities experienced a significant decline in new student and transfer enrollment rates. Students and parents across the country pulled away from the traditional on-campus experience, due to fear of virus transmission and infection.
A major online university wanted to reach students and educate them on the value and safety of an online degree. They were laser focused on not just serving advertisements, but accurately measuring the actual number of transfer students as a result.
THE EL TORO SOLUTION
Using our Venue Replay technology, this university was able to advertise to over 600,000 students who had previously been seen on college campuses and were now staying home due to the pandemic. The advertising creative was designed to increase transfer enrollment and brand resonance.
$439 COST PER CONVERSION, 1/2 THE TRADITIONAL COST
+$6.3 MILLION ESTIMATED IN FUTURE TUITION
Web-to-Home: Home Decor
A national lighting manufacturer wanted to target the website visitors that displayed high engagement with specific product categories.
Digital Canvassing: Food Delivery
A food delivery service uses its app to connect customers and restaurants in numerous communities in 19 different states across the country.
Digital New Movers: Appliance Retailer
Open for over 60 years, this appliance retailer sold everything from refrigerators to outdoor grills.
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