Case Studies

Web-to-Home: Furniture Retailer

THE BACKGROUND

A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic and leverage longer purchase cycles to boost its sales.

THE CHALLENGE

How could the furniture retailer identify prospective consumers browsing their website and redirect them to their physical store? The solution needed to ensure efficient spend and reach only high-quality leads.

THE EL TORO SOLUTION

By placing a pixel on the furniture retailer’s website, El Toro was able to find anonymous IP addresses for online shoppers with cart abandonments. El Toro then matched those IP addresses to physical addresses and, using a reputable print partner, mailed a custom-printed, First-Class mail piece to those households near brick-and-mortar stores.

THE RESULT

+$250,000 IN INCREMENTAL REVENUE

0.9% 1,100% TARGETED HOMES CONVERTED

1,100% RETURN ON AD SPEND

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