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El Toro Round Up 2017

El Toro will host its second annual Round Up user conference in 2017! Starting Wednesday, December 6th and finishing on Thursday December 7th, it will include two days of action-packed education and entertainment. Sessions will include: Advanced Advertising Operations A deep review of new products (Venue Replay and Reverse Append) El Toro product road maps Competitive positioning And much more! Round Up is part of the crescendo to our annual Holiday party where you can...

El Toro Ranked No. 13 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

Attributes 12,032% Percent Revenue Growth to their dedicated team and their patented tools for targeting digital ads more effectively.   Louisville, KY | November 9, 2017 — El Toro today announced it ranked No. 13 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. El Toro grew 12,032% over the past three years. El Toro’s chief executive officer, Stacy Griggs,...

Reverse Append Now In the El Toro Portal

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

Meet the Team: Abner Miralda

When I’m at a party or gathering and I meet someone new, I always end up talking about one thing: my job. It’s almost become a party trick. “So what do you do?” I work at El Toro “The Mexican restaurant?” Nope, the advertising technology company “The what?” Sometimes, the person gets overwhelmed and after a little more small talk about the weather, how I teach high school marching bands for fun, race bicycles, and...

Case Study: Conference Targeting for a Fortune 500 Tech Company

A Fortune 500, $5 billion-dollar-revenue, publicly-traded multinational storage and data management company annually spends heavily to exhibit at the CiscoLive and other trade shows and conferences. Their top targets are the CIO's, CTO's, and senior IT decision-makers present in force at CiscoLive with the goal to earn their companies’ business. To complement a six-figure spend to exhibit at the show in 2016 and 2017, the company used Captive Audience by El Toro to reach the...

Case Study: Reverse Append

Louisville, KY - October 2, 2017 The Customer A high-end upholstery company produces innovative products for the luxurious hospitality, aviation, and residential interior design industries but also offers a collection of beautiful and timeless consumer products. Sold at fine retailers across the country and online, this collection, just like their many offerings, is constantly evolving. The Challenge Much like several retailers, the holiday season garners peak website traffic. However, in previous seasons, online sales weren’t...

Viewability Falls Short When Measuring Ad Campaign Success

Louisville, KY - September 21, 2017 Author: Aaron Peabody Viewability is a controversial metric within the programmatic advertising industry. The original intention of the metric was to combat the systemic problem of ads being deemed as unviewable (ads never seen by a human). Despite the sound logic of Viewability for cookie traffic, there are problems that surround advertisers relying on this metric as a foundation for deeming their ads to be accurately placed, or using...

Digital Canvassing Builds on IP Targeting

Louisville, KY - September 21, 2017 A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors of your existing clients,” said...

Partner Spotlight: University of Louisville

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...