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Case Study: University of North Carolina Football

Background The University of North Carolina, a NCAA Division I school, wanted a new way to re-engage former season ticket holders for a football season ticket renewal program. UNC chose to launch a digital campaign with El Toro to realize a lift in season ticket sales. Campaign Results The results of the campaign were astonishing. Of the 1,245 households comprising the campaign audience, 676 individuals received IP-targeted ads from El Toro and an email offer. The...

El Toro kicks off Running With the Bulls

Louisville, KY - A new software development internship program launched by ElToro.com seeks to enhance local talent and attract top computer science students from throughout the country to Louisville, Ky. In its first year, 12 students have received a 15-week opportunity to help the ElToro.com development team enhance its industry-leading digital marketing products and lay the groundwork for future technology. Students in this first cohort have come from the University of Pennsylvania, Yale, the University...

Meet the Team: Neil Borgman

When I joined El Toro, I was brought on through the internship program. It’s kind of like a rite of passage. The program allows El Toro the opportunity to see how well you perform at certain tasks which divulge the intern’s strengths and weaknesses. Simple tasks like picking up lunch or cleaning the office--though not glamorous--shows the management team if you pay attention to detail or how motivated you are to get things done quickly....

Partner Spotlight: George Mason University

“Who could be this year’s George Mason?” That’s the phrase that comes out of every sportscaster’s mouth during March Madness, the annual Division I college basketball tournament. George Mason University basketball holds a special place in every college basketball fan’s heart because of their unlikely run to the Final Four in 2006. Unsure whether they’d reach the tournament, the Patriots were granted an 11-seed and proceeded to topple Michigan State, North Carolina, Wichita State and...

The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...

Partner Spotlight: Louisville City FC

When our company first started in 2013, Political campaigns were our bread and butter. As it turns out, our technology can do much more than sway voters one way or another-- it sells tickets! As such, we’re stoked to welcome Louisville City FC into our office as part of the El Toro team! The Lou City kit proudly stands in our office as another sports client that believes in El Toro’s mission to deliver hyper-targeted...

Friends, Food, and Fireworks!

We’re thrilled to have hosted some of our amazing clients, friends, and family for a day filled with spectacular food, fascinating company, and incredible fun. It’s safe to say the 2017 annual El Toro Thunder Over Louisville Party was a wild success! “Thunder” kicks off the annual Kentucky Derby Festival. It starts with one of the top-five air shows in the country and is followed by the largest fireworks display in the country-- all overtop...

Case Study: Sullivan University

Background Located in beautiful Louisville, Kentucky, Sullivan University provides career-focused education ranging from diploma to doctoral degrees. For the Fall of 2016, Sullivan was looking to boost enrollment for its multitude of bachelor’s and doctorate programs. Sullivan created distinct messaging for its different segments: PhD, BSN, High School Students, Adult Students and Comeback Students. Looking to boost enrollment in the fall, the campaign ran from July to September. Campaign Results Pairing El Toro with its...

Meet the Team: Kramer Caswell

By: Kramer Caswell   When I was younger, I didn’t really appreciate my name. When being introduced to people, they would always make a Seinfeld reference such as: “Did your parents really like the show about nothing?” My name has always stood out, certainly, but early on I wasn’t too fond of that. However as I grew older, I began to recognize the uniqueness of it. My name has served as an asset to stand...

Case Study: Attribution Analysis in Multi-Modal Advertising Campaigns

Background Most companies are presented with the challenge of operating in a highly competitive marketplace for their goods or services. With many competitors vying for the same consumers attention, effective digital advertising has never been more important. However, measuring the effectiveness of an ad campaign has never been more difficult. John Wanamaker famously said that half of what he spent on advertising is wasted, the problem is he didn’t know which half. Today most companies...