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El Toro Launches Account Based Marketing Tool

Oct. 16, 2017- Louisville, KY - Eltoro.com, an advertising technology company that ties IP addresses to physical mailing addresses, has officially launched the Polygon Mapping Tool for its B2B Account Based Marketing (ABM) suite as part of its self-service portal. The highly-evolved Polygon Mapping Tool provides advertisers with the most sophisticated ABM technology on the market, enabling marketers to target businesses IP networks in real-time and even capture the mobile devices present at certain locations...

Reverse Append Now In the El Toro Portal

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

Case Study: Reverse Append

The Customer A high-end upholstery company produces innovative products for the luxurious hospitality, aviation, and residential interior design industries but also offers a collection of beautiful and timeless consumer products. Sold at fine retailers across the country and online, this collection, just like their many offerings, is constantly evolving. The Challenge Much like several retailers, the holiday season garners peak website traffic. However, in previous seasons, online sales weren’t as strong as the traffic alone...

Viewability Falls Short When Measuring Ad Campaign Success

Author: Aaron Peabody Viewability is a controversial metric within the programmatic advertising industry. The original intention of the metric was to combat the systemic problem of ads being deemed as unviewable (ads never seen by a human). Despite the sound logic of Viewability for cookie traffic, there are problems that surround advertisers relying on this metric as a foundation for deeming their ads to be accurately placed, or using it as a tool to judge...

Digital Canvassing Builds on IP Targeting

A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors of your existing clients,” said Crystal Norman, the Senior National Sales...

Partner Spotlight: University of Louisville

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

El Toro Issued Second IP Targeting Patent – Digital Journal

  El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.” Read the full story at Digital Journal.

Case Study: El Toro boosts business for a Fortune 50 Tech Company

A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses. El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value locations at the most relevant times. This client decided to use El Toro's B2B IP Targeting to reach a...

El Toro Recognized as Best Place to Work in Greater Louisville

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

El Toro Acquires “iptargeting.com” Domain

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...