El Toro Blog

Keep up to date on industry trends.

Discover how to optimize your advertising strategies with expert tips and innovative solutions. Your source for data-driven marketing success.

September 20, 2018
We’re only 49 days until the midterm election. It’s not too late to engage in running a political advertising campaign through our IP Targeting abilities. Learn what many are doing
September 5, 2018
When analyzing the success of an advertising campaign, most agencies and platforms utilize the same metrics. The ad jargon used to show the outcome of an ad campaign can get
August 30, 2018
What is programmatic advertising? Specifically, what is programmatic ad buying? If you’re in the business of marketing or advertising, programmatic advertising is something you will want to be well versed
August 27, 2018

Banner Ad Guidelines To Follow In 2018 Banner ads are our specialty here at El Toro. Each day, our team reviews banner ads to make sure they pass the required

August 22, 2018
Consider some of these best practices when designing or editing your landing page. Here at El Toro, we want to work with you to optimize your digital advertising in every
August 13, 2018
Geolocation service is a term that has been around for a while but is just starting to take on a new meaning as it is increasingly being used in the
August 7, 2018
The retail industry has undergone many changes in the past decade. With the rise of digital shopping, companies are constantly looking for ways of proving retail attribution offline and online.
August 6, 2018
For many digital marketers, targeting at the ZIP code, city, or local level isn’t specific enough. Truly defined audiences call for truly defined targeting. This is the role hyper local
July 25, 2018
El Toro is a nationally recognized political marketing tool. Every day, candidates rely on our patented IP Targeting technology to deliver ads to their constituents. Used in over 2,700 political
July 17, 2018
El Toro’s ad serving abilities are screen agnostic, meaning whatever device someone utilizes to go online, El Toro can target them on a one to one level!
July 12, 2018

Digital Advertising Tips “Advertising’s not going away. Really sh**ty advertising is going away, and I bid that farewell,” said David Droga in opening Cannes Lions Festival of Creativity for 2018.

July 9, 2018
With political spending ramping up and midterm elections quickly approaching, El Toro wanted to list our top trade union marketing tactics for digital advertising!
July 2, 2018

Louisville, KY – July 03, 2018- eltoro.com, the IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name

June 22, 2018

Digital Event Marketing: El Toro Style El Toro is home to incredible products. While we are most known for our IP targeting approach to digital advertising, not everyone knows just

June 4, 2018

Modeled IP Targeting is the latest UX update we’re supplying for our clients. Modeled IP Targeting is a brand new site to provide valuable information on our modeled techniques, with

May 31, 2018

We’re back with a brand new update for our customers in regards to user experience! Let’s talk about ISP Authenticated IP Targeting. El Toro believes in their technology and wants

May 31, 2018

Geofencing revolutionized targeted advertising in the 2000’s and early 2010’s by creating virtual boundaries that trigger responses when mobile devices enter or exit specific areas. While it offers advertisers solid

May 25, 2018

Should I Use Digital Advertising? In this day and age it seems like the opportunities for advertising your business are endless. Avenues of advertising range across the board from digital,

May 15, 2018

Just this past week El Toro made waves again in the entrepreneur and startup community. Steve Case and his recently started venture capital firm, Revolution, came through the great city