Keep up to date on industry trends.
Discover how to optimize your advertising strategies with expert tips and innovative solutions. Your source for data-driven marketing success.
What better way to kick off the new year than improving outdated landing pages? Before we get into the nitty gritty of optimization, what is a landing page? Let’s be
Respecting your privacy, safeguarding your data, and enabling trust are and continue to be among our top priorities at El Toro. For Data Privacy Day this Saturday, we’re sharing some
It’s the most exciting time of the year – for the fitness industry. Every year resolutions are made with fitness, losing weight, and eating better ranking at the top of
6 Tips for Creative Development Tips Whether you’re an advertising guru or newbie, it doesn’t hurt to refresh on the do’s and don’ts of creative development. Armed with years of
Happy Holistays! The cost of gas has been drastically increasing, with the current national average price of regular gas being $4.24 per gallon, more than a total dollar increase over
The yearly period in the fall when people can enroll in a health insurance plan for the next calendar year is approaching. Each year brings opportunities for health insurance companies
It’s no secret billions of advertising dollars have left platforms like Facebook and Twitter in search of better results, larger audiences and superior Return on Ad Spend (ROAS). Yet, the
Retail Advertising and the Holidays Retailer advertising is always a constant. But the day after Thanksgiving kicks off some of the biggest shopping days: Black Friday and Cyber Monday. Last
Historically, large political campaigns have spent a significant portion of their budget on broadcast television. Midterm elections have become an inflection point for campaigns, and media buyers are moving their
Political candidates are running advertising campaigns earlier than in past elections, and 2022 budgets are already outpacing 2020 by around $700 million. With the political market flooded with candidates, advertisements
The El Toro Political Guarantee Data-driven political advertising is a growing industry that has become essential to campaign strategy. With data and analytics being vital to a candidate’s success, El
Why are streaming services becoming ad-supported? With many streaming services choosing to incorporate ads, Disney+ and Netflix recently announced that they plan to do the same. Streaming platforms have become
What is OTT? Over-the-top (OTT) refers to any video or streaming service that provides viewers access to movies or TV shows by sending the media directly through the internet. OTT
Unlock Smarter, More Accurate Ad Campaigns In today’s complex digital landscape, placing your message on the right platforms is essential to campaign success. El Toro empowers advertisers to reach real
Does your Brands’ Advertising Resonate with Customers? When marketers think about resonance, they do it through the lenses of brand resonance. Brand resonance refers to how a customer thinks and
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign
Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes
“What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break
Why Social Media Advertising Is So Appealing For brands entering the digital advertising space, social media is often the first step, and for good reason. Platforms like Facebook and Instagram
If you’re in the advertising and PR agency business, you know: the stakes for Digital Advertising are rising. Gone are the days when digital ads were a low-cost addition to
