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Google Analytics 4 (GA4) is poised to introduce several updates that will impact how businesses track user behavior and website performance. In this blog post, we’ll explore what’s changing, how
In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or
What Are The Best Tools For Digital Advertising In Higher Education? Digital advertising is a powerful tool for higher education institutions to reach niche audiences of potential students and parents
What better way to kick off the new year than improving outdated landing pages? Before we get into the nitty gritty of optimization, what is a landing page? Let’s be
Respecting your privacy, safeguarding your data, and enabling trust are and continue to be among our top priorities at El Toro. For Data Privacy Day this Saturday, we’re sharing some
It’s the most exciting time of the year – for the fitness industry. Every year resolutions are made with fitness, losing weight, and eating better ranking at the top of
6 Tips for Creative Development Tips Whether you’re an advertising guru or newbie, it doesn’t hurt to refresh on the do’s and don’ts of creative development. Armed with years of
Happy Holistays! The cost of gas has been drastically increasing, with the current national average price of regular gas being $4.24 per gallon, more than a total dollar increase over
The yearly period in the fall when people can enroll in a health insurance plan for the next calendar year is approaching. Each year brings opportunities for health insurance companies
It’s no secret billions of advertising dollars have left platforms like Facebook and Twitter in search of better results, larger audiences and superior Return on Ad Spend (ROAS). Yet, the
Retail Advertising and the Holidays Retailer advertising is always a constant. But the day after Thanksgiving kicks off some of the biggest shopping days: Black Friday and Cyber Monday. Last
Historically, large political campaigns have spent a significant portion of their budget on broadcast television. Midterm elections have become an inflection point for campaigns, and media buyers are moving their
Political candidates are running advertising campaigns earlier than in past elections, and 2022 budgets are already outpacing 2020 by around $700 million. With the political market flooded with candidates, advertisements
The El Toro Political Guarantee Data-driven political advertising is a growing industry that has become essential to campaign strategy. With data and analytics being vital to a candidate’s success, El
Why are streaming services becoming ad-supported? With many streaming services choosing to incorporate ads, Disney+ and Netflix recently announced that they plan to do the same. Streaming platforms have become
What is OTT? Over-the-top (OTT) refers to any video or streaming service that provides viewers access to movies or TV shows by sending the media directly through the internet. OTT
Unlock Smarter, More Accurate Ad Campaigns In today’s complex digital landscape, placing your message on the right platforms is essential to campaign success. El Toro empowers advertisers to reach real
Does your Brands’ Advertising Resonate with Customers? When marketers think about resonance, they do it through the lenses of brand resonance. Brand resonance refers to how a customer thinks and
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign
Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes
