“What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break

Why Social Media Advertising Is So Appealing For brands entering the digital advertising space, social media is often the first step, and for good reason. Platforms like Facebook and Instagram

Political Digital Marketing Tips It’s safe to say, anyone running for office is going to have a battle until the very end. Whether you’re running for local office, state office,

Installing a retargeting pixel in WordPress is typically very easy. Retargeting web visitors is also a common best practice to help maximize conversions. As such El Toro clients often ask

Using El Toro to target with Behavioral Advertising Take an investigative look into behavioral targeting and behavioral advertising. In your research, and you’ll find trails leading down the road of

The Environmentally Friendly Way to Do Your Direct Mail (and yes, it saves you money too) By: Abigail Griggs Other data and direct mail providers are notoriously infamous for the

Bulls in a China Shop is El Toro’s new staff highlight blog series! Our team is made up of so many unique and wonderful people and we want to share

Optimizing your digital ad campaign. What Does Campaign Advertising Optimization That Really Mean? Advertising optimization is the concept of giving your ads a much greater impact. You’re serving impressions with

Digging in a Bit on El Toro’s Distinctive IP Targeting Tech is a growing industry. As a matter of fact, according to the International Data Corporation (IDC), the technology industry

Founder, David Stadler, Shares Some of the El Toro Story Have you heard the narrative? One of the first El Toro podcasts sits down with company co-founder, David Stadler. Stadler

Follow these steps to install Google Tag Manager on your website:   Step #1 Open Google Tag Manager and click on “Admin”. Step #2 Click on “Install Google Tag Manager”.

El Toro and Native Advertising One form of digital advertising that’s on the rise in popularity right now is native advertising. Many people recognize El Toro as their go-to for

Google Tag Manager (GTM) is a very common tool for installing third party pixels or tags on websites. The instructions below demonstrate how to install the El Toro Web to

Setting Retailers Up for Success this Peak Sales Season Retail peak season is almost upon us! According to the National Retail Federation (NRF), the holiday season is responsible for 20%

Multichannel and Omnichannel Marketing. What is the difference? Multichannel Marketing Multichannel marketing translates to marketing across multiple channels, creating consumer touchpoints on a number of different platforms, both physical and/or

Tapping Into Consumer Emotions: Making a Lasting Ad Impression If you’ve been keeping up with our blog lately, then you’ve been noticing a lot of content around the use of

Everyone in the business world is familiar with marketing segmentation. Students are taught the importance of it early on in their academic career, establishing a crucial skill for them. The