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Political Digital Marketing Tips It’s safe to say, anyone running for office is going to have a battle until the very end. Whether you’re running for local office, state office,
Installing a retargeting pixel in WordPress is typically very easy. Retargeting web visitors is also a common best practice to help maximize conversions. As such El Toro clients often ask
IP Targeting is the process of taking IP addresses and using them for the purpose of ad targeting. An IP address is a simple series of numbers. An IP address
Using El Toro to target with Behavioral Advertising Take an investigative look into behavioral targeting and behavioral advertising. In your research, and you’ll find trails leading down the road of
The Environmentally Friendly Way to Do Your Direct Mail (and yes, it saves you money too) By: Abigail Griggs Other data and direct mail providers are notoriously infamous for the
Bulls in a China Shop is El Toro’s new staff highlight blog series! Our team is made up of so many unique and wonderful people and we want to share
Optimizing your digital ad campaign. What Does Campaign Advertising Optimization That Really Mean? Advertising optimization is the concept of giving your ads a much greater impact. You’re serving impressions with
Digging in a Bit on El Toro’s Distinctive IP Targeting Tech is a growing industry. As a matter of fact, according to the International Data Corporation (IDC), the technology industry
Founder, David Stadler, Shares Some of the El Toro Story Have you heard the narrative? One of the first El Toro podcasts sits down with company co-founder, David Stadler. Stadler
Follow these steps to install Google Tag Manager on your website: Step #1 Open Google Tag Manager and click on “Admin”. Step #2 Click on “Install Google Tag Manager”.
Revision, June 2024: As of July 22nd, 2024 Google is no longer deprecating cookies citing industry feedback. This does not affect El Toro nor our commitment to Cookie-free targeting. That’s
El Toro and Native Advertising One form of digital advertising that’s on the rise in popularity right now is native advertising. Many people recognize El Toro as their go-to for
Google Tag Manager (GTM) is a very common tool for installing third party pixels or tags on websites. The instructions below demonstrate how to install the El Toro Web to
Setting Retailers Up for Success this Peak Sales Season Retail peak season is almost upon us! According to the National Retail Federation (NRF), the holiday season is responsible for 20%
Multichannel and Omnichannel Marketing. What is the difference? Multichannel Marketing Multichannel marketing translates to marketing across multiple channels, creating consumer touchpoints on a number of different platforms, both physical and/or
Tapping Into Consumer Emotions: Making a Lasting Ad Impression If you’ve been keeping up with our blog lately, then you’ve been noticing a lot of content around the use of
El Toro Sheds Light On Highly Successful CRM Retargeting Retargeting is a term that gets thrown around a lot in marketing. Check out some of the recent headlines, “Why Retargeting
Everyone in the business world is familiar with marketing segmentation. Students are taught the importance of it early on in their academic career, establishing a crucial skill for them. The
Lookalike audiences are a modern method of advertising, typically associated with Facebook and Google but are used by multiple different platforms, El Toro included. The process for generating lookalike audiences
Identity Resolution If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology. If truly
